OREO x BTS Limited-Edition Cookies: A Sweet Collaboration Inspired by Korean Hotteok

OREO has officially teamed up with global pop icons BTS to launch a special limited-edition cookie collection, bringing together one of the world’s most beloved snack brands and one of the most influential music groups in the world.

The new OREO x BTS Limited-Edition Cookies are inspired by hotteok, a traditional Korean street snack known for its warm, sweet brown sugar filling. This special release features a bold purple cookie filled with a rich brown sugar cream, creating a flavor that connects Korean food culture with OREO’s signature playful style.

A Limited Edition Celebrating BTS’ 13th Anniversary

To celebrate BTS’ 13th debut anniversary, the limited-edition cookies include 13 unique embossed designs created with inspiration from BTS and their fandom, ARMY. The designs include BTS member names, the iconic ARMY Bomb light stick, and special messages for fans.

Each cookie becomes more than just a snack — it is a collectible piece made for fans to enjoy, discover, and share. With different designs included, fans can look forward to collecting the cookies and finding the hidden details inside each pack.

A Taste of Korea in Every Cookie

The flavor concept was inspired by hotteok, one of Korea’s most iconic street foods. Hotteok is loved for its sweet brown sugar filling and nostalgic flavor, making it a meaningful choice for this global collaboration.

By combining the familiar taste of OREO with a Korean-inspired flavor, this collaboration introduces fans around the world to a unique snack experience that reflects both BTS’ roots and OREO’s global appeal.

Packaging Inspired by Korean Street Markets

The packaging design for the OREO x BTS Limited-Edition Cookies captures the atmosphere of traditional Korean street markets. These markets are known for their lively energy, colorful visuals, and delicious street foods, including hotteok.

Through this design, the product brings a piece of Korean culture to fans around the world, making the collaboration feel even more special and memorable.

A Global Collaboration for Fans Worldwide

This partnership is expected to reach more than 80 markets worldwide, creating excitement among BTS fans and snack lovers across the globe. As BTS’ first global snack brand collaboration, the OREO x BTS release represents a meaningful moment for both brands.

BTS shared that OREO has been a snack they enjoyed since childhood and even during studio sessions. Through this collaboration, they are now able to share a taste inspired by Korea with fans all over the world.

When Will OREO x BTS Cookies Be Available?

The OREO x BTS Limited-Edition Cookies will be available in Korea starting June 8, 2026, through major supermarkets and convenience stores for a limited time.

Because this is a limited-edition release, availability may vary depending on location and stock. Fans who want to experience this special collaboration should check local stores and official sales channels once the product is released.

Why Fans Are Excited

The OREO x BTS collaboration is more than a simple snack launch. It combines music, fandom culture, Korean street food, collectible design, and global brand power into one limited-edition product.

For ARMY, it is a fun and meaningful way to celebrate BTS’ 13th anniversary. For snack lovers, it is a chance to try a new OREO flavor inspired by one of Korea’s most loved desserts.

With its purple cookie, brown sugar cream, 13 collectible designs, and Korean market-inspired packaging, the OREO x BTS Limited-Edition Cookies are expected to become one of the most talked-about snack collaborations of the year.

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